Hillel Glazer hated shoveling snow, so he added an electrical heating element to a rubber doormat, to melt the snow so he wouldn’t have to shovel the mat. Now Mr. Glazer, 29, has a company called Heat Trak that makes mats up to 25 feet long for commercial sites. They plug into outdoor outlets and heat to 50 degrees above the ambient temperature, melting two inches of snow an hour, he said. Last month he introduced his first residential doormat (around $130), left, and stair mat (around $50). The new mats are sold at Hammacher Schlemmer (hammacher.com), Frontgate (frontgate.com) and Bed, Bath and Beyond (bedbathandbeyond.com); commercial mats are available from Heat Trak at (866) 766-9628 or heattrak.com.
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